A+ BBB Rating
Accountability and established business history
Online Reputation Repair Services
Fix what people find when they search your name or business.
Negative articles, reviews, court-related results, complaint pages, outdated information, and other damaging content can shape someone's opinion before you ever speak with them.
NewReputation helps remove eligible content, suppress negative results that cannot be removed, rebuild stronger search results, and monitor your progress over time.
Confidential · Serving clients since 2019 · A+ BBB rating* · Forbes Business Council member
newreputation client
Score 0
Before
Negative news article
Controversy surrounding...
Critical forum post
Complaints about service...
Damaging review
Issues reported with...
After
Official website
Professional services...
LinkedIn profile
Industry leader...
Press release
Positive announcement...
Trusted When Reputation Matters
Serving Clients Since 2019
Experience with individuals and businesses
Forbes Business Council
Founder and CEO Kevin Curran is a current council member
Rated Excellent on Trustpilot
4.9/5 from verified client reviews
What Is Reputation Repair?
Reputation repair is the process of improving what people find when they search for you or your business online.
The right strategy depends on what is causing the damage.
Some negative content can qualify for removal. Other content may need to be pushed lower in search results by building stronger, more relevant information around your name. Reviews, outdated profiles, inaccurate information, and personal data may require different approaches.
Find Out What Can Be FixedAt NewReputation, we start by identifying the actual problem before deciding how to fix it.
Removing eligible negative or outdated content
Suppressing damaging search results that cannot be removed
Correcting inaccurate information
Improving the strength of positive search results
Building credible profiles and authoritative content
Monitoring rankings and new reputation threats
Reputation repair is not about hiding legitimate criticism or creating a false image. The goal is to make your online presence more accurate, balanced, and representative of who you are today.
What Reputation Problems Can We Help Address?
Negative Search Results
News articles, complaint pages such as Ripoff Report, forum posts, court-related results from databases such as UniCourt, Trellis Law, and CaseText, and other pages can dominate a search for your name or company.
This can also include mugshot removal and background check removal listings that expose personal information or past records.
We evaluate what is ranking, how strong the result is, and whether removal or suppression is the more realistic approach.
Negative or Misleading Reviews
Poor ratings and damaging reviews can affect trust before a customer ever contacts you.
We help assess your review profile, identify policy-violating content where appropriate, improve responses, and build a healthier long-term review strategy.
For businesses dealing with Google specifically, we also assist with efforts to remove Google reviews that violate platform policies.
Outdated or Inaccurate Information
Old employers, resolved issues, incorrect profiles, outdated bios, and other information may continue ranking long after circumstances have changed.
We work to correct the source where possible and strengthen current, accurate information.
Personal Information Exposure
Addresses, phone numbers, relatives, and other personal information can appear on people-search and data broker websites.
When privacy exposure is part of the reputation problem, we can address it through our dedicated privacy-removal services.
Our Process
The Steps We Take to Repair Your Online Reputation
Every reputation problem is different. We start by identifying what is causing the damage, then build a strategy around removal, suppression, stronger search results, and ongoing protection.
1
Research
Reputation Audit
We review what appears when people search for you or your business. Our team analyzes negative search results, reviews, news coverage, public profiles, and public records to identify what is hurting your reputation, how strong the ranking sources are, and where realistic improvement is possible.
2
Remove
Removal Assessment
We determine which negative results may qualify for removal, correction, deindexing, publisher outreach, or platform reporting. Not every result can be removed, and we will not suggest otherwise. When a legitimate and realistic removal option exists, we pursue it first before relying only on suppression.
3
Suppress
Search Suppression
When harmful content cannot be removed, we work to reduce its visibility in search results over time. We strengthen credible pages and build relevant assets that can compete for rankings around your name, moving damaging results lower while giving searchers better information to find.
4
Develop
Rebuild Your Search Presence
We strengthen the information that should represent you online. Depending on your campaign, this may include professional profiles, websites, business listings, biographies, and articles. We do not create content simply to increase volume; every asset has a clear purpose in your broader search strategy.
5
Strengthen
Build Authority & Trust
Once the foundation is in place, we strengthen the credibility and visibility of the assets that matter most. This can include authoritative content, media opportunities, thought leadership, and professional profiles that establish a more accurate and complete picture of you or your business.
6
Maintain
Monitor & Protect
Reputation repair does not end when a negative result moves down. We monitor search visibility, track the position of damaging content, watch for new reputation threats, and continue strengthening the assets that are gaining traction so your progress remains stable over time.
Our Reputation Repair Process
Our process is built around a simple goal: improve what people find when they search for you.
We measure progress by changes in search visibility, successful removals, stronger positive results, and the long-term stability of your online presence.
No reputation company can guarantee that every negative result will be removed or that Google rankings will change by a specific date. What we can provide is a clear strategy, transparent reporting, and a campaign built around the reputation problem you actually have.
Get My Reputation AnalysisRemoval or Suppression: Which One Do You Need?
Content Removal
Removal means the unwanted source itself is deleted, changed, suppressed by the publisher, or removed from search where an applicable process exists.
Removal may be possible when content is:
- False or demonstrably inaccurate
- In violation of a website's policies
- Outdated and eligible for an applicable removal process
- Publishing certain personal information
- Affected by a legal or documented change
But removal is not guaranteed simply because something is negative.
Search Suppression
Suppression is used when damaging content is legitimate, protected, or otherwise unlikely to be removed.
Instead of trying to delete the source, we work to earn stronger rankings for accurate and credible content.
Suppression is typically appropriate when content is:
- Legitimate but harmful to your reputation
- Protected by law or platform policy
- From an authoritative or widely referenced source
- Unlikely to qualify for a removal process
- Competing with limited positive search results
Over time, stronger results can move unwanted content farther down Google where fewer people see it.
A good reputation repair strategy may use both.
We prefer to pursue legitimate removal opportunities when they exist. When content has to stay online, suppression gives us another path forward.
This distinction is extremely important for reputation repair intent.
Search results for: Your Name
Before ORM Campaign
Negative ResultsNegative News Article - Controversy Surrounding...
www.negativesite.com › article › issue...
Negative content about you or your business appears prominently in search results...
Forum Post: Complaints About Service...
www.negativesite.com › article › issue...
Negative content about you or your business appears prominently in search results...
Critical Review: Issues with...
www.negativesite.com › article › issue...
Negative content about you or your business appears prominently in search results...
Public Record: Legal Issue...
www.negativesite.com › article › issue...
Negative content about you or your business appears prominently in search results...
After ORM Campaign
Positive ResultsOfficial Website: Professional Services & Expertise...
www.yourwebsite.com › professional-profile
Positive and professionally curated content appears prominently in search results...
LinkedIn Profile: Industry Leader in...
www.yourwebsite.com › professional-profile
Positive and professionally curated content appears prominently in search results...
Press Release: Announcement of New...
www.yourwebsite.com › professional-profile
Positive and professionally curated content appears prominently in search results...
Industry Publication: Expert Insights on...
www.yourwebsite.com › professional-profile
Positive and professionally curated content appears prominently in search results...
Can You Overcome a Damaged Reputation?
No matter how challenging your reputation issues may seem, we have the expertise to overcome them. Since 2019, we have been a leading provider of online reputation management services.
We have dealt with many different reputation management scenarios that our clients have faced, which has caused us to develop a process to mitigate the damage done by several types of content. These include online reviews, including efforts to remove Google reviews when they violate platform policies; news articles; court records from databases such as UniCourt, Trellis Law, and CaseText; mugshot removal and background check removal listings; complaint pages such as Ripoff Report; social media slander; and opinionated articles.
The campaign's timeframe depends on several factors, including the search term's competition, the source's prominence, and age. Sometimes, content cannot be removed. If this is the case, we will discuss alternative options that can minimize visibility and help you gain control of your search results.
ORM Campaign Timeline
See how our reputation repair process unfolds over time with measurable results
Campaign Progress Timeline
Month 1
Audit & Planning
- Reputation analysis
- Content strategy
- Priority identification
Month 2–3
Content Creation
- Positive asset development
- Suppression techniques
- Profile optimization
Month 4+
Monitoring
- 24/7 result tracking
- Strategy adjustments
- Ongoing maintenance
Current Phase:
Content Creation & SuppressionYour Reputation. Thoughtfully Rebuilt.
A reputation campaign should be judged by changes in what people actually see, not by the number of tasks completed.
Search Visibility
We track:
- What appears on page one
- Where negative results rank
- Which positive results are gaining positions
- How much harmful content has lost visibility
Accuracy & Balance
We evaluate whether:
- Outdated or misleading information has been corrected or displaced
- More credible sources are appearing prominently
- Search results better represent your current situation
Control & Stability
We monitor:
- Whether negative results begin resurfacing
- New mentions and emerging reputation threats
- Whether positive assets hold their rankings
Client Experience
You should always know:
- What changed
- What we worked on
- What is working
- What comes next
How Much Does Reputation Repair Cost?
Reputation repair is not a one-price service because no two search results are identical.
Cost depends on the number of negative results, their ranking strength, whether removal is possible, how much competing content already exists, and how aggressive the campaign needs to be.
A single weak result may require a very different strategy from multiple national news articles ranking across the first page.
Your free analysis should tell you:
- What is causing the problem
- Which results may qualify for removal
- Which results are likely to require suppression
- How competitive the search environment is
- Recommended campaign scope
- Estimated cost and timeline
Who Uses Reputation Repair Services?
Individuals
Executives, professionals, job seekers, public figures, and individuals dealing with damaging or outdated search results.
Businesses
Companies facing poor reviews, complaint pages, negative news, inaccurate information, or search results that hurt customer trust.
Professionals in High-Trust Industries
Attorneys, physicians, financial professionals, executives, consultants, real estate professionals, and others whose online reputation can directly affect whether someone chooses to work with them.
Why Trust NewReputation With Your Reputation?
Reputation work is sensitive. You should know who you are hiring.
Established Experience
NewReputation has served individuals and businesses since 2019 and specializes in online reputation management, reputation repair, search visibility, and privacy.
Industry Expertise
Founder and CEO Kevin Curran is a member of Forbes Business Council and has published on reputation, trust, online visibility, and the growing impact of AI on reputation.
Independent Customer Reviews
NewReputation currently has an Excellent Trustpilot score, including recent verified customer feedback about communication, transparency, monitoring, and search expertise.
Transparent Strategy
We distinguish between what can realistically be removed and what requires suppression. We do not treat every reputation problem the same way.
Confidential Service
Reputation matters are often personal, professional, or commercially sensitive. Campaign information should be handled discreetly and shared only as required to perform the work.
Measurable Reporting
Clients should be able to see where negative content ranks, what has moved, what has been removed, and what work is happening next.
Real Support
A reputation campaign should not disappear into a dashboard. Clients can communicate with the team responsible for their campaign and ask questions as conditions change.
Frequently Asked Questions About Reputation Repair
Can negative Google search results be removed?
Sometimes. Removal depends on the source, the reason for the request, applicable policies, and whether the information qualifies for removal. NewReputation also works with clients trying to remove negative news articles when legitimate removal options are available.
What is reputation suppression?
Reputation suppression is the process of strengthening credible search results so unwanted content moves lower in Google. It does not delete the negative page. Learn more about how we improve negative search results when removal is not possible.
Does reputation repair really work?
Reputation repair can improve search results when the strategy matches the problem and enough time is given for search engines to respond. You can also review client results and testimonials to see how NewReputation has approached different reputation problems.
Can you guarantee that negative content will be removed?
No legitimate reputation company should guarantee that every negative page can be removed. Some sources qualify for removal while others require suppression. You can read more about our service guarantee and what NewReputation does and does not promise.
What if the negative information is true?
Accurate content may not qualify for removal simply because it is unfavorable. In those cases, the strategy may focus on suppression, rebuilding stronger results, and ongoing reputation protection.
What is the difference between reputation repair and reputation management?
Reputation repair focuses on fixing an existing problem. Reputation management is broader and can include monitoring, protection, reviews, content development, and long-term visibility.
For individuals, see personal reputation management. For companies, see business reputation management.
How Long Do Results Take?
Removal timelines vary based on the type of content and platform. Explore our typical timeframes below.
News Articles
News articles can often appear prominently in search results and are also the most difficult to remove. Depending on the case, we have removed news articles in as little as a few days, but some cases have taken 3-6 months.
Removal SpeedFew Days - 6 Months
Removal Timeline Scale
DaysWeeksMonths3+ Months
Take Control of Your Online Reputation Today
Individuals
- Stand out while job hunting.
- Build credibility and trust.
- Open doors to social and networking opportunities.
Businesses
- Attract more customers.
- Improve customer retention.
- Boost revenue and growth.
Which one are you?
Let NewReputation help you take the next step.
Trusted by thousands of individuals and businesses
4.9/5
|500+ Successful Cases|Trusted Since 2019