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How to Promote your Brand 

  • Build trust, loyalty, and advocacy among your customers
  • Attract new business
  • Drive revenue growth 

Asset Optimization

In order to successful promote your brand, first we need to analyze your current digital assets.

These include:

  • Website
  • Social accounts
  • Content 
  • Videos
  • Photographs
  • Databases  

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Personalized Website

A professional website is something that  anybody hoping to run a business or sell a product will have to take on. With hundred of choices available with the click of a button, customers are looking for a professional. Someone knowledgeable about their product that can help them solve the original problem they are trying to fix.  

We build customer personal websites with valuable content that will attract, convert, and repeat. Content is what makes your website interesting, but it’s also the key to how to promote your brand. Google and other search engines scan websites and try to pull whatever relevant information they can to help index them. The more varied content you have on your website containing a specific keyword or search phrase, the better you’ll rank.

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Search Engine Optimization (SEO)

Search engine optimization is a key component in learning how to promote your brand. We make sure all your current content is properly optimized for search engines. This includes creating your meta descriptions, key words, and title tags so they are able to be easily read by google. Google is constantly crawling web pages so once updated, we resubmit your sitemap to Google to evaluate your content. 

Optimizing your content by following SEO best practices sets you up to rank in search results, however it is not enough alone to ensure a spot in the top 5 search results. We can reach a wider audience by using tools like social media, link-building, tracking links your content earns, and contacting journalists who are interested in your industry are all ways we utilize to promote your content and your brand’s reputation online. 

 

Search Engine Optimization (SEO)

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Promote

In order to establish visibility online, must create valuable content in order to earn quality off-site signals that translate to industry authority and brand visibility from search engines. Content promotion is a must-have for brands looking to expose their content to new audiences online and ultimately earn the traffic and conversions that are the end goals of SEO.

Our content promotion strategy is all about getting your valuable content in front of the right eyes at the right time via the right channel. How we accomplish this is through a series of scheduled articles, blog posts, press releases,  link building, and our relationship with high ranking domains. 

 

Social Media Management (SMM)

Optimizing your social media accounts is essential to how to promote your brand and interacting with your customers. We want to ensure that your social profile gives your readers a clear indication of you or your business. A list of services or skills that you provide, and your company bio. Your company bio is your chance to provide value to your audience.

How you can help them solve a problem they are looking for answers for. For example, If your customer is looking for a company that provides Local SEO optimization. You can let your audience know your background in providing companies Local SEO services and how they can learn more about your process. How you company got started and why they should take an interest in your company instead of a competitor.

If the Local SEO company spends the time simply telling their audience they are the best so buy now.. This does not translate into value for your audience. Why they should do business with you and how you can relate to solving their problem on a personal level is what we are going to accomplish. 

 

Press Release

Press releases are a great step for reaching any audience. They attract attention from both traditional media and Google or Yahoo News, and create quality backlinks to your website. Your audience can become loyal customers after understanding the story behind the business. This is our focus - How to promote your brand through story.

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