In order to successful promote your brand, first we need to analyze your current digital assets.
These include:
The summary: Determining how to promote your brand involves the areas in your current strategy that needs improvement. By maximizing your current assets, then building upon them, we can maximize your reach to your target audience.
How is your current website performing? We evaluate your website to determine any improvements needed to maximize user experience. Our in house SEO experts will determine the industry key words your website is most likely to rank highest for. Are you a local business or online service? This will determine whether you want to drive traffic to your store location or send them directly to your website.
Your owned media is your content. Content includes: blogs, ebooks, pictures, videos, information about your products or services. How is your content currently performing? When your audience is searching for answers involving you or your business, you want to provide them with valuable content that is going to resonate with your audience. We start by researching all questions your audience may have about you or your service. We then optimize these questions with expert articles written by our in house content creators to provide ultimate value to your audience. Building and optimizing content that you control is the best way to address negative search results. While ultimately the hope is that your content is so engaging and well-received that it suppresses negative results farther down in rankings, this is a process that requires ongoing attention.
Optimizing your social media accounts is essential to growing your brand and interacting with your customers. We want to ensure that your social profile gives your readers a clear indication of you or your business. A list of services or skills that you provide, and your company bio. Your company bio is your chance to provide value to your audience. How you can help them solve a problem they are looking for answers for. For example, If your customer is looking for a company that provides Local SEO optimization. You can let your audience know your background in providing companies Local SEO services and how they can learn more about your process. How you company got started and why they should take an interest in your company instead of a competitor. If the Local SEO company spends the time simply telling their audience they are the best so buy now.. This does not translate into value for your audience. Why they should do business with you and how you can relate to solving their problem on a personal level is what we are going to accomplish.
Your owned data includes any customer lists or contacts that you have accumulated since getting started. While these customers may be dormant and have never interacted with your company after leaving you their information, they have usually at one time shown interest in you or your business. Your audience does not want to part with their personal contact information unless they perceive true value in return. That is what makes this list so valuable. These are still your potential customers and may need to be nurtured in order to rebuild trust or engagement that has been lost.
Your brand can be your personal online reputation: How you are perceived on the internet. Or your company's image: how your customers view your company. In order to determine the sentiment around your brand, we must first take a look at a few factors. These include feedback, interactions, news, comments, and pictures. If the sentiment is negative, a strategy will be implemented by our reputation advisers to redirect your audience sentiment into a more positive direction. If the sentiment is determined to be positive, we will develop a strategy to monitor and preserve your brand's trust. While a negative article about you or your company is not going to ruin your life, it will cost you future customers and career growth from people that trust the article more then you or your company.
A professional website is something that anybody hoping to run a business or sell a product will have to take on. With hundred of choices available with the click of a button, customers are looking for a professional. Someone knowledgeable about their product that can help them solve the original problem they are trying to fix.
We build customer personal websites with valuable content that will attract, convert, and repeat. Content is what makes your website interesting, but it’s also the key to how to promote your brand. Google and other search engines scan websites and try to pull whatever relevant information they can to help index them. The more varied content you have on your website containing a specific keyword or search phrase, the better you’ll rank.
Search engine optimization is a key component in learning how to promote your brand. We make sure all your current content is properly optimized for search engines. This includes creating your meta descriptions, key words, and title tags so they are able to be easily read by google. Google is constantly crawling web pages so once updated, we resubmit your sitemap to Google to evaluate your content.
Optimizing your content by following SEO best practices sets you up to rank in search results, however it is not enough alone to ensure a spot in the top 5 search results. We can reach a wider audience by using tools like social media, link-building, tracking links your content earns, and contacting journalists who are interested in your industry are all ways we utilize to promote your content and your brand’s reputation online.
Want to learn more about how to promote your brand using SEO?
In order to establish visibility online, must create valuable content in order to earn quality off-site signals that translate to industry authority and brand visibility from search engines. Content promotion is a must-have for brands looking to expose their content to new audiences online and ultimately earn the traffic and conversions that are the end goals of SEO.
Our content promotion strategy is all about getting your valuable content in front of the right eyes at the right time via the right channel. How we accomplish this is through a series of scheduled articles, blog posts, press releases, link building, and our relationship with high ranking domains.
Optimizing your social media accounts is essential to how to promote your brand and interacting with your customers. We want to ensure that your social profile gives your readers a clear indication of you or your business. A list of services or skills that you provide, and your company bio. Your company bio is your chance to provide value to your audience.
How you can help them solve a problem they are looking for answers for. For example, If your customer is looking for a company that provides Local SEO optimization. You can let your audience know your background in providing companies Local SEO services and how they can learn more about your process. How you company got started and why they should take an interest in your company instead of a competitor.
If the Local SEO company spends the time simply telling their audience they are the best so buy now.. This does not translate into value for your audience. Why they should do business with you and how you can relate to solving their problem on a personal level is what we are going to accomplish.
Press releases are a great step for reaching any audience. They attract attention from both traditional media and Google or Yahoo News, and create quality backlinks to your website. Your audience can become loyal customers after understanding the story behind the business. This is our focus - How to promote your brand through story.
447 Broadway
2nd FL #324
New York, NY 10013
